We have conducted a detailed swot analysis of mcdonalds. The company finished 2014 with lower sales and earnings compared to the prior year, as it continued to struggle with a strong u. Swot analysis marketing plan for mcdonalds fast food chains. Development and analysis of two mini case studies taurus parker december 18, 2012 professor mozinski business412 business policy devry university development and analysis of two mini case studies this is a swot analysis of mcdonalds and burger king, they will be followed by a crosscase analysis of the two mini case studies. The swot of mcdonalds discusses the reasons that the firm has been able to achieve this height of fame, and why, be it breakfast, lunch or dinner, people may prefer the local mcdonalds. Having one of the most favorite burgers in the world, mcdonalds is a brand which will hardly be missed by anyone.
Because of international recognition of its brand, the franchisees are continuously attracted to the mcdonalds brand. Swot analysis helped to find out the strengths, weaknesses, opportunities and threats of the mcdonalds firm source. Mcdonalds swot analysis 5 key strengths in 2020 sm insight. A pestel analysis is a framework used to analyse and monitor the external marketing environment factors that have an impact on an organisation. According to fortune magazine 2005 mcdonalds as best place to work for minorities. Mccafe was introduced to the mcdonalds business model at a time when the fast food industry, and dining out as a whole, was on a downslide. The competitors are also making it difficult for mcdonalds to expand. Mcdonalds is the number 1 fast food chain in the world mcdonalds succeed to its competitors like burger king because of its strategy just in time. Mcdonald s swot analysis and conclusion free essays. Swot analysis of mcdonalds this is a mcdonalds corporation swot analysis for 20.
Strong brand name, image and reputation mcdonalds has built up huge brand equity. Swot analysis of mcdonalds mcdonalds swot analysis. Mcdonalds swot analysis and recommendations swot analysis. Expansion the saturation of the market has made it difficult for mcdonalds to plan expansion. The swot of mcdonalds discusses the reasons that the firm has been able to achieve this height of fame, and why, be it breakfast, lunch or dinner, people may prefer the local mcdonalds strengths in the swot analysis of mcdonalds. Mcdonalds swot swot analysis of mcdonalds howandwhat. One of the best brand recognition in the world, the golden arches and ronald mcdonald. Mccafe swot analysis essay example free essay samples. Ranks very high on the fortune magazines food service companies that are most admired list.
Company background name industries served geographic areas served headquarters current ceo revenue profit employees main competitors. Executive summary of mcdonalds swot analysis free essays. Mcdonalds today is one of the largest and the best known global food service retailer with more than 31,000 restaurants in 125 countries serving 49 million customers each day. Mcdonald\u2019s swot analysis jordaan ramirezjennings. Woo young,seunghyun,hyeseon, ganesh,lijun chen background. This mcdonalds swot analysis reveals how the most successful fastfood chain company of all time uses its competitive advantages to continue dominating fastfood industry. Swot analysis of mcdonalds restaurants organization history mcdonalds started out as a small restaurant business by two bothers dick and mac mcdonald in san bernardino, california in 1948. The discussion that follows includes a swot analysis of mcdonald s. Mcdonaldyou can edit this template and create your own diagram. Swot analysis of mcdonald s 5 key strengths in 2020 ovidijus jurevicius january 10, 2020 this mcdonald s swot analysis reveals how the most successful fastfood chain company of all time uses its competitive advantages to continue dominating fastfood industry. It helps the firm to formulate firms corporate strategy in line with the opportunities existing in the environment. An investment decision is made by analyzing both quantitative and qualitative sides.
There is lower operating income in europe and canada in canada the operating income fell 12. In this report entitled about the different external and internal environment of mc donalds and by constructing the pestle analysis, swot analysis and also prepare the twos analysis for the long term strategy in the future. A major ingredient of mcdonalds is the cooked beef patty, and according to a study by watson 2000, the majority of chinese adults do not. We have conducted a detailed swot analysis of mcdonald s. Table of contents introduction 1 vision, mission and statement values 1 internal and extenal analysis 3 strength and weaknesses of mcdonalds opportunities and threats five force analysis competitive and development strategies 6 the cultural web conclusion 8 references 9. This pestle analysis will examine the political, economic, sociocultural, technological, legal and environmental factors of mcdonalds external environment johnson et al 2014. Strategy is about making choices and weakness are the areas where an organization can improve using swot analysis and build on its competitive advantage and strategic positioning.
According to their website mcdonalds is the worlds leading global food service retailer with over 36,000 locations in over 100 countries. Furthermore, the price of mcdonalds is still much more than many people in china can afford. Powtoon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume. Swot analysis is used for strategic and marketing analysis of any organization. Global marketing strategies of mcdonalds corporation. Mcdonalds outstanding brand recognition, experienced management, high quality food, advanced operational systems. Consumers were trying to cut back and save money dining out was an easy way to do that. The discussion that follows includes a swot analysis of mcdonalds. Mcdonalds currently operates both company owned and franchised stores with the strategic goal to increase. Swot analysis of mcdonald case study examplesamples. Mcdonald, a renowned name in fast food industry since its establishment has penetrated in several market including international markets.
The report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360. Swot is an acronym for strengths, weaknesses, opportunities and threats related to organizations. People agree to stand in the long queues not because of novelty of the. The restaurant has its own strengths and weaknesses. Mcdonalds corporation strategy and swot report, is a source of comprehensive company data and information. We will address these efforts and the company s potential by performing an easytofollow swot analysis of the company. Mcdonald s currently operates both company owned and franchised stores with the strategic goal to increase its franchised outlets to 95% from the current rate of 85% mcdonalds 2017a. These are the reasons why in warsaw, the long queues that were characteristic for the mcdonald s restaurants during their first years in poland can be now seen outside the small veggie burger restaurant and local chains, even though the thermometer shows 10 degrees outside. Mcdonalds corporation strategy, swot and corporate finance report, is a source of comprehensive company data and information. Mcdonald swot analysis and recommendations mcdonalds. We used swot manager software to create the report. The strengths and weaknesses are usually based on the internal measures while the opportunities and threats are based on the external factors. Innovation mcdonalds product, menu, and theme of restaurants have not shown any innovativeness from a long time. The end result of a pestle analysis help in finding out the weakness and threats which are used in swot.
Weakness are the areas where mcdonalds can improve upon. Jordaan ramirezjennings marketing 92716 mcdonalds swot analysis in todays world its hard to drive down the street of almost any city and not see the big glowing golden arches outside a mcdonalds restaurant. Swot and pestle analysis on mcdonalds organisation. Management just unveiled a new global turnaround plan centered on driving operations, returning excitement to the brand, and unlocking financial value.
Come browse our large digital warehouse of free sample essays. It is the no 1 fast food company by sales, with more than 31,000 restaurants serving burgers and fries in almost 120 countries. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. The following table illustrates mcdonalds swot analysis. There is a relatively small revenue growth in the last 5 years mcdonalds revenues have grown at a rate of 7. Nevertheless, these initiatives will probably take some time to take hold. Mcdonalds is currently undergoing a comeback after a decline in sales mcdonalds 2017a. The golden arches of mcdonalds is the most recognized logo in the world which. If you continue browsing the site, you agree to the use of cookies on this website.
The golden arches of mcdonalds is the most recognized logo in the world which allows them. Created using powtoon free sign up at youtube create animated videos and animated presentations for free. Mcdonald is committed to offer best quality food and attractive deals to its customers along with multiple strategies to sustain its position and in the industry and growing profits. Mcdonalds swot analysis free download as powerpoint presentation. Swot analysis of mcdonaldshaving one of the most favorite burgers in the world, mcdonalds is a brand which will hardly be missed by anyone. Mcdonalds swot analysis matrix step by step weighted swot. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. Mcdonalds corporation strategy, swot and corporate. Personally, i believe they are going about change in a much more organized way than walmart has been trying to keep. If you want to find out more about the swot of mcdonalds.
Mcdonalds serves more than one percent of the worlds population. The political context of mcdonalds environment is important as this can provide it with both opportunities and threats to its success. Mcdonalds has taken a good, hard look at them self and is making some dramatic choices in the name of change. Mcdonalds swot analysis threats opportunities can open up online services to order meals at home discounts on food may gain more customers can be environmental friendlyecofriendly bags bring in organic products emerging competition of similar topic health issues threat of. At the bottom of this page is a mcdonalds swot analysis and color report graph. In the presentation i have odne the swot analysis on mcd slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Mcdonalds swot analysis mcdonalds continued success as a business organization can be attributed to its brand name. For more information on how to do swot analysis please refer to our article. Mcdonalds is the worlds largest fast food restaurant chain and is ranked as ninth on the worlds most valuable brands as at may 2017 forbes 2017. Strengths mcdonalds is the second largest restaurant chain in the world with 36,899 restaurants in 120 countries giving it a strong market share and financial.